News: Carrie teaser trailer and more viral marketing #WhatHappenedToCarrie

I know I’m a little late on the news but the first teaser trailer for the upcoming film Carrie has hit the web

along with two more pieces of viral marketing (thanks to the official facebook page)

It may not look like much (and if you’ve never read the book or seen the De Palma film this still is meaningless) but it’s a small glimpse into Carrie’s “Prayer” closet, the place where her mother Margret forces her to beg forgiveness for her “Sins”

I’m not usually one to go for these types of “Call this number” bits of viral marketing, but this one is kinda cool, if only for how quick it is. Carrie answers, followed by Margret yelling and cursing you to eternal damnation. It’s only about 53 seconds long, but a nice little marketing gimmick none the less.

Of course, if you’re reading this you’re probably wondering what my thoughts on the trailer are.  To put it bluntly, I’m fucking excited.  The trailer doesn’t offer much (it is a teaser after all) but what we get is enough to have my attention. We get a beautiful tracking shot through over and through the town as we follow Carrie’s path of destruction from the burning gym until we settle on the blood drenched girl herself.  Of course we also have some voice over that lends some credence to the talk of the film being closer to the novel as the dialogue heard in the trailer sounds like people describing the events of prom night in retrospect.

Does that mean the “White Commission” will play a part in the film? I certainly hope so.  And for anyone who hasn’t read King’s novel you can grab a copy from Amazon  for relatively cheaply. Of course with the film’s spring 2013 release the novel will be repackaged with an all new cover to tie it in with the film, and I for one am excited at the prospect of an all new generation finding and enjoying the novel Carrie as much as I did when I first read it.

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